Interactive Direct Mail campaign concept for Artbit. The Artbit provides design services, Technology and Marketing. Artbit Creates communication pieces for traditional and digital media. The concept of the campaign promotes this double reality relationship. The pieces created, although physical, enable user interaction.
The campaign consisted of four parts: an envelope send by mail and / or by hand with a cube that pop of the envelope when opened, and three flyers referring to the imaginary childhood of the target audience - marketing directors and managers of small and medium enterprises with ages between 30 and 60 years.