Imaging brand, packaging and website / store for Shirt Happens. This is an irreverent brand that produces T-shirts in this same spirit. The concept for the image was developed by playing with the opposites: Logo designed with delicate lines and baroque with a name that is a pun build with a strong orange colour.
Whether the packaging or the website / store were created in order to be simple, functional and "clean". No distractions for other images or graphics. The focus are on the products. The same applies to browsing and shopping - simplicity.