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Matte Painting

Matte Painting, the invisible art form

If there is an artistic field where the quality of work is inversely proportional to its public perception, it is the art of creating cinematic illusions, known as "Matte Painting". In this area, the more natural and believable is the appearance of what we see in the movie, leading us to believe it's real or natural, more incognito is the process and the artist who conceived it. The image of this article is the very famous mountain Paramount, over which appeared the animated stars and the logo of the company, and served as the opening for their movies. It was painted in 1987, in celebration of the 75th Anniversary of the company, by Dario Campanille, posing beside his painting.


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Penmen

Penmen

Before the widespread of computers and modern printing systems, there were a number of artists who specialized in drawing and painting over all kinds of material that was not likely to be printed. Further back in time, before the Industrial Revolution and the world knows or needs advertising, these artists used their calligraphic skills in the creation of various communication pieces.


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A verde rubra

How do the Marketers seduce us — Branding

Some time ago, there was an urban myth, according to which allegedly, some brands would pay those who wanted to tattoo their logo on the body. The value was related to the chosen body part. Obviously, someone who chooses his forehead for the tattoo would get a better value than those who choose some covered body area. Even if it were true, brands and marketers do not have much interest in print their logo in our body; They prefer to do it in our mind. They try to do it incessantly, and with the most indelible way. To achieve this objective, they use the huge amount of collected data from consumer behavior, which they intersect with the latest knowledge with cognitive psychology and neuroscience. With all of this information, they are able to architect sophisticated seduction schemes and persuasion.


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A verde rubra

How do the Marketers make us 'pull out' our wallet?

If you ask someone "Do you think you are in a permanent state of consciousness and all the actions that you do are rational?". The response of the overwhelming majority of people will be "yes". They could not be wronger. Usually, we are not in a state of total and absolute consciousness and rationality. This partly explains how we held our purchases. If you have left home or opened a web page without any need to buy anything, and still bought something, you've been probably the victim of a seemingly harmless "impulse buying". A term that marketers and advertisers apply to sophisticated plans to use our rational gaps.


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A verde rubra

The “Verde rubra" (Green/Red)

Called “Bandeira Nacional", "Bandeira das Quinas" or "Bandeira verde rubra", is known nationally and internationally as representing Portugal. However, few know who created it, what is its origin and meaning(s). Graphically it is considered "outdated" by some, "inadequate" by others and even "kitsch" by some. Despite these considerations, everyone respects his symbology.


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Sebastião Rodrigues

Sebastião Rodrigues

Sebastião Rodrigues (1929-1997) dedicated his life to the world of visual arts and culture. From early on, he had contact with the printing processes, which provided him great technical capabilities. These, combined with his curiosity and creativity, made of Sebastião Rodrigues one of the greatest names of the Portuguese Design of the 20 century.

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